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Cookie Policy

Service Provider: JiffySEO, Wisconsin, USA
Effective Date: October 30, 2025
Last Updated: October 30, 2025

This Cookie Policy explains how JiffySEO uses cookies and similar technologies to provide, improve, and protect our services. By using our website, you consent to our use of cookies as described in this policy.

Jurisdiction: This policy is governed by the laws of the State of Wisconsin, United States.

Types of Cookies We Use

Strictly Necessary
Required
Essential for website functionality and cannot be disabled
Retention: Session or up to 1 year
Analytics
Optional
Help us understand how visitors interact with our website
Retention: Up to 2 years
Functional
Optional
Enable enhanced functionality and personalization
Retention: Up to 1 year
Marketing
Optional
Used to deliver relevant advertisements and track campaign effectiveness
Retention: Up to 2 years
Table of Contents
1. What Are Cookies?2. Cookies We Use3. Essential Cookies4. Analytics Cookies5. Marketing Cookies6. Third-Party Cookies7. Cookie Consent Management8. Managing Your Cookie Preferences9. Browser-Level Cookie Controls10. Cookie Retention Periods11. Updates to This Policy12. Contact Us
1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies by Duration:

Session Cookies

Temporary cookies that are deleted when you close your browser. Used for essential website functionality during your visit.

Persistent Cookies

Remain on your device for a set period or until manually deleted. Used to remember your preferences and settings.

Similar Technologies:

  • Local Storage: Stores data locally in your browser for enhanced functionality
  • Session Storage: Temporary storage that expires when the browser tab is closed
  • Web Beacons: Small invisible images used to track user behavior
  • Pixels: Tracking codes embedded in web pages for analytics
2. Cookies We Use

JiffySEO uses cookies to provide essential functionality, improve user experience, and analyze website performance. Below is a comprehensive list of cookies we use:

Cookie NamePurposeTypeDuration
sb-access-tokenUser authentication and session managementEssential1 hour
sb-refresh-tokenMaintains user login sessionsEssential30 days
jiffyseo_prefsStores user preferences and settingsFunctional1 year
_gaGoogle Analytics - distinguishes usersAnalytics2 years
_ga_*Google Analytics - session identificationAnalytics2 years
_fbpFacebook Pixel - ad targeting and conversion trackingMarketing3 months
stripe_midStripe fraud preventionEssential1 year
3. Essential Cookies

Cannot be disabled

These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility.

Essential Cookie Functions:

  • Authentication: Keep you logged in and maintain session security
  • Security: Protect against cross-site request forgery (CSRF) attacks
  • Load Balancing: Distribute traffic across our servers efficiently
  • Payment Processing: Enable secure transactions through Stripe
  • Form Submission: Remember form data during multi-step processes
  • Error Handling: Track and report technical issues

Legal Basis:

Essential cookies are set based on legitimate interests as they are strictly necessary for the provision of our service. Under GDPR Article 6(1)(f), no explicit consent is required.

4. Analytics Cookies

Can be disabled through consent management

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Analytics Data We Collect:

Usage Metrics:
  • Page views and unique visitors
  • Session duration and bounce rate
  • Traffic sources and referrals
  • Device types and browsers used
  • Geographic location (country/region)
Performance Data:
  • Page load times and errors
  • Feature usage and interactions
  • Search queries and results
  • Form completion rates
  • Conversion funnel analysis

Third-Party Analytics:

  • Google Analytics: Web traffic analysis and user behavior insights
  • Vercel Analytics: Performance monitoring and real user metrics
  • Supabase Analytics: Database performance and usage statistics
5. Marketing Cookies

Requires explicit consent

Marketing cookies are used to track visitors across websites and deliver relevant advertisements based on user interests and behavior.

Marketing Cookie Purposes:

  • Ad Targeting: Show relevant advertisements based on your interests
  • Retargeting: Display ads for JiffySEO on other websites you visit
  • Conversion Tracking: Measure the effectiveness of our advertising campaigns
  • Audience Building: Create custom audiences for similar user targeting
  • Campaign Optimization: Improve ad performance and reduce costs

Marketing Partners:

Google Ads

Conversion tracking, remarketing, and audience insights for search and display advertising.

Facebook/Meta

Social media advertising, custom audiences, and conversion tracking across Facebook and Instagram.

You can opt out of marketing cookies at any time through our consent management platform or browser settings.

6. Third-Party Cookies

Our website may contain content from third-party services that set their own cookies. We do not control these cookies and recommend reviewing the privacy policies of these third parties.

Third-Party Services:

YouTube

When we embed YouTube videos, Google may set cookies for analytics and advertising.

View Google's Privacy Policy →
Stripe

Payment processing cookies for fraud prevention and secure transactions.

View Stripe's Privacy Policy →
CloudFlare

Security and performance cookies for DDoS protection and content delivery.

View CloudFlare's Privacy Policy →
8. Managing Your Cookie Preferences

Through Our Website:

Cookie Preference Center

Access our cookie preference center to:

  • View all cookies currently active on our site
  • Enable or disable specific cookie categories
  • See detailed information about each cookie's purpose
  • Update your preferences at any time

Account-Based Management:

If you have an account with us, you can manage additional privacy settings:

  • Marketing communication preferences
  • Data processing consent
  • Analytics participation
  • Personalization settings
9. Browser-Level Cookie Controls

Most browsers allow you to control cookies through their settings. Note that disabling cookies may affect website functionality.

Chrome

Settings → Privacy and security → Cookies and other site data

Chrome Cookie Help →
Firefox

Settings → Privacy & Security → Cookies and Site Data

Firefox Cookie Help →
Safari

Preferences → Privacy → Manage Website Data

Safari Cookie Help →
Edge

Settings → Cookies and site permissions → Cookies and site data

Edge Cookie Help →

Important: Blocking all cookies may prevent you from using essential features of our website, including account login and payment processing.

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or service offerings.

When We Update:

  • We will update the "Last Updated" date at the top of this policy
  • Significant changes will be communicated via email to registered users
  • We may display a notice on our website highlighting important changes
  • Your continued use of our website constitutes acceptance of the updated policy

We recommend reviewing this policy periodically to stay informed about how we use cookies.

12. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Cookie Questions

Email: privacy@jiffyseo.com

Subject Line: Cookie Policy Question

Response Time: Within 3 business days

Data Protection Officer

Email: dpo@jiffyseo.com

Subject Line: Data Protection Inquiry

Response Time: Within 5 business days

This Cookie Policy was last updated on October 30, 2025, and is effective immediately.

Service Provider: JiffySEO, Wisconsin, USA • Email: privacy@jiffyseo.com • Governing Law: State of Wisconsin, United States